Here for you! 785-608-0985
Selling Your Home
Greg Ross, REALTOR® and Transition Consultant
Guiding you every step of the way.
You’ve decided it’s time to move, and you’re ready to sell your home.
As your agent, my objective is to maximize the financial value of your home and connect you with the right buyer.
Selling your home can be an emotional journey. I’m here to help you each step of the way. I’ll handle the stress and paperwork involved to ensure a smooth closing.
Here are a few ways I support my clients:
MARKETING
I can help you design effective marketing strategies customized for your property to emphasize its unique features.
NEIGHBORHOOD KNOWLEDGE
By utilizing my knowledge of neighborhoods and properties, I will accurately and professionally price your home.
CONNECTIONS
Through an extensive industry network and connections with buyer agents, we will present your property to a wide audience even before listing it on the market.
PROJECT MANAGEMENT
From staging your home to developing a marketing strategy, managing buyer offers, and negotiating, I will manage all aspects of the process.
PAPERWORK
I will manage the real estate contracts and offer you crucial insights to ensure you comprehend the documents you are signing.
Seller’s Guide
Selling your home can be an emotional journey. I’m here to help ease your stress and help maximize the value you receive.
Download my full step-by-step seller’s guide to get started. Or, get an overview of the steps below.
9 Steps to becoming selling your home
Choose the right agent.
It’s important to choose an agent who understands your needs and goals. This is where I come in! Together, we’ll create a plan to sell your home for the maximum value.
2. Establish a price.
I will conduct a market analysis based on recently sold properties in your area.
Key factors influencing your home's value are:
Location
Design
Amenities
Economic climate
Local market
3. Get a pre-sale home inspection.
This is optional and may cost a few hundred dollars, but it will identify any issues that buyers will likely flag when they do their own inspection later in the process. By being a few steps ahead, you will be able to speed up the selling process by doing repairs in advance. This will reduce negotiations and get you a better price for your home — and reduce stress!
4. Prepare to list.
Declutter, depersonalize, deep clean, and schedule any repairs. Consider hiring a professional cleaner to save time.
A clean and minimal appearance will help buyers imagine their own things in the space and view the home as their own.
Follow our check list of tips and things to prepare before we bring the professional photographer in.
5. Home staging.
To showcase a property's finest attributes, we may stage a home. This involves decluttering, removing personal items, adding pieces of furniture, and rearranging the layout to enhance flow and space.
This strategy aims to maximize the property's value resulting in a higher selling price. We can provide assistance with staging the home or arrange for a professional stager to handle the task.
6. Professional photos.
Listing photos are the first thing a buyer sees when looking at your property online. A buyer will decide if they are interested in viewing your home just by looking at the photos.
We’ll work with one of our professional photographers to showcase your home. They’re able to best highlight the size and attractiveness of your property.
My content strategy is unique to each home, and we’ll work together to decide the best plan for showcasing your home. This may also include:
Aerial photography
360 virtual tour
Professional videography
7. Marketing your home.
Marketing your home plays an integral role in securing the full financial potential and finding the correct buyer. Here are some of the ways we’ll market your property.
EMAIL MARKETING
We will feature your home in our newsletter to active buyers.
NETWORKING
With connections in the industry and a long list of buyer agents, we will expose your house to a wide buying audience before it’s even on the market.
SIGNAGE
We’ll place a yard sign in front of your house to advertise that it is for sale and available for showings.
ONLINE
We’ll market your home online, feature it in the MLS, and share it on various third-party sites, such as Realtor.com, Zillow, and Trulia.
SOCIAL MEDIA
We’ll use a variety of social media networks to get exposure for your property including Facebook, LinkedIn, Instagram, and any other suitable networks.
8. Offer considerations.
When a buyer wants to purchase your home, they will make an offer. There are some factors to consider when looking at an offer.
Price
Earnest deposit
Closing costs
Loan type
Contingencies
Closing time desired by buyers
And several other factors
9. The offer process.
During this step, you’ll review the offer and either accept, reject, or counter-offer it.
10. Pre-closing tasks.
HOME INSPECTION
Before closing on a home, the prospective buyer will usually schedule an inspection with a professional home inspector. They will identify issues with the house including structural or mechanical issues. The buyer then uses this information to negotiate to reduce the price or have repairs made before closing.
APPRAISAL
If the buyer is obtaining a mortgage, they will need an independent appraiser to validate the purchase price of the house.
NEGOTIATIONS
When a buyer is negotiating a purchase, they may request the seller to pay for any repairs discovered during the inspection. This is why we recommend a pre-listing inspection, so you will have time to fix them or be aware of any issues in advance. If the appraisal comes in below the sale price, they may request you to reduce the price.
FINAL WALK THROUGH
The buyer will do a final walk through the home within 24 hours of closing to check the property’s condition and make sure any repair work that you agreed to make has been done.
11. Close on your home.
WHAT TO BRING
Your driver’s license
Bank account number and routing number if you would like your proceeds wired
CLOSING COSTS PAID BY THE SELLER
Mortgage balance and any penalties
Any unpaid assessments against your property
Title insurance policy
Real estate agent’s commission
Property taxes
Once all the papers are signed, your home is officially SOLD!
How can I help?
Are you thinking about selling your home? Let’s chat! I can answer any questions you may have about the process or working with me.
